Directly based on her music and her person, the poster is inspired by the rhythmic cadence of the piano notes and the repetition of sound that can often be found in classical music.

The few rings that seem to be displaced are a reflection of the rhythm break found in a classical album where the pace of the notes changes and turns into something less calm and more cinematic.

The image being the focal point of the poster reflects Alexandra Stréliski’s desire of letting her music represent her audience’s feelings. By researching more about her persona, I also found that she is someone who writes music with spontaneity.

The poster was inspired by Stréliski’s notion of rawness, of putting her emotions bare for the world to see and hear. After the creation of the promotional poster, I focused on adapting the design to the vinyl record.

The poster has rings as its main element, so I researched how to adapt both the visual element as well as the concept behind it. I tried a few things before finding a special ink that I thought fitted the concept the best; thermochromatic ink.

A ring is something people manipulate with their hands and the ones in the poster specifically are metallic, so I wanted the target audience to have this fun experience where they can directly interact with the outer sleeve of the vinyl record.

Thermochromatic ink is an ink that only reacts to a certain heat level. I chose one that reacts to the human palm’s hand which is what creates the interaction on the outer sleeve of the vinyl.

To create the sleeve, I firstly had to print the design that would be covered. I then screen-printed on top of it with the thermochromatic ink.

In order to get a darker effect, I had to do it twice as the ink can sometimes appear to be more transparent. The title of the album was then screen-printed on top of the thermochromatic ink.